That iPhone in your pocket – it’s there because Steve Jobs sold stories. The Apple founder became ubiquitous not because of his hardware or coding skills, but because he understood the value of having a vision. He knew how to articulate it clearly. And he recognized that great marketing and advertising began with his own theatrical persona.
Nonprofit organizations, too, rely on storytelling in order to raise social awareness and funding for their cause. Fundraising is the art of translation. It is about understanding human nature, finding common ground, and (re)articulating your vision through the lens of other people’s passions.
Please join us for the Fall 2018 Humanities@Work Networking Luncheon: NARRATIVE AND FUNDRAISING. Our conversation will be led by alumnus Robert Koonce, whose undergraduate humanities degree has played a central role in his executive positions at some of Cleveland’s most visible nonprofits.
A catered lunch will be provided. CLICK HERE to register.
More About our Guest
Currently the Chief Development Officer of the Boys & Girls Clubs of Cleveland, Robert Koonce (CWRU Classics ’00) is an expert in narrative marketing and nonprofit fundraising. His prior experiences include leading the development teams at the Cleveland Museum of Natural History, the Western Reserve Land Conservancy, and University Hospitals.